Kakahu entered the market with a bold ambition — to redefine everyday fashion through elevated basics, premium fabric science, and thoughtful design. Their challenge was to stand out in an increasingly competitive D2C apparel landscape while building a brand that feels modern, aspirational, and trustworthy.
Our goal was clear:
build a scalable brand system + a performance engine that converts consistently across Meta, Google, and Shopify.
We rebuilt their digital foundation from zero — shaping their brand identity, defining their communication tone, creating high-impact product storytelling, and engineering a full-funnel ecommerce system designed to drive conversions from day one.
From product photos to CRO-optimized Shopify flows, from creative ads to brand messaging, every touchpoint was designed for clarity, consistency, and conversion.
Building a fashion brand requires a visual language that communicates comfort, quality, and modern identity at first glance. Our creative direction for Kakahu focused on clean typography, fabric-centric imagery, and a muted premium palette that reflects the brand’s commitment to elevated everyday essentials. Every visual element was designed to highlight touch, texture, and fit — the details that matter most to conscious shoppers.
We crafted a visual identity that feels distinctly Kakahu — minimal, premium, and quietly confident. This system now guides all their product campaigns, lifestyle shoots, Meta ads, carousels, and website creatives, ensuring the brand stays consistent, modern, and instantly recognizable across every touchpoint.
We help eCommerce brands accelerate sales with data-driven strategy and performance marketing.
Tell us about your project — we’ll get back to you with a roadmap that fits your goals.
A206, Pramukh Arcade, 2 near,Reliance Cross Rd, Kudasan,Gandhinagar, Gujarat 382421
